John Vernile, VP, Marketing of Hyundai Canada at the Canadian International Auto Show in Toronto. (Picture by Mahesh Abeyewardene)
Hyundai executives were beaming with pride on the heels of an announcement naming the Elantra 2012 Canadian Car of the Year in Toronto.
“It’s like winning the Daytona 500,” said John Vernile, VP, Marketing of Hyundai Canada on the floor of the Canadian International Auto Show in Toronto.
The Elantra placed second in race for best-selling car of the year. Vernile said the brand put up a good fight against some big names.
He also says the Elantra’s “fluidic sculpture” design provides a sporty futuristic look. The flowing design in the interior and exterior gives an impression the car is always in motion.
“We can sell to the young and young at heart,” said Vernile, attributing a big portion of sales to the style of the car.
