In an unprecedented move, a Bollywood film trailer was launched simultaneously across the globe in a live and interactive press conference.
Journalists in Toronto gathered at a Cisco office to join the conversation in live press conference with Dilwale stars that included Sha Rukh Khan and Kajol. The press conference joined journalists around the world in Cisco offices in Dubai, Berlin, London and New York.
Actors Varun Dhawan, Kriti Sanon and director Rohit Shetty also participated in the global press conference.
Dilwale is being marketed and distributed by UTV Motion Pictures in North America and will be released on December 18.