Canadian broadcaster of the ICC World Twenty20 2014 apologised to cricket fans after failing to show the crucial presentation ceremony marking the final of the biggest cricketing event of the year.
Cricket fans were left scratching their heads after the channel stopped broadcasting the event shortly after Sri Lanka won the final against India yesterday. The broadcast shifted to other programming, missing the all-important presentation of the coveted ICC World Twenty20 cup.
“We certainly appreciate the importance of broadcasting the ceremony – please be assured we are treating this matter seriously,” Sebastian Gatica spokesman for Sportsnet told Lanka Reporter today.
“We offer our sincere apologies to our cricket fans for this oversight.”
Television coverage of the ICC World Twenty20 Bangladesh 2014 was set to break all previous ICC events’ broadcast records.
That coverage, produced and distributed by the ICC’s global media rights partner and host broadcaster, Star Sports, had the potential reach of more than 1.8 billion viewers with live pictures shown by 29 broadcasters – both figures the highest ever for an ICC event, according to ICC figures.