Breast Cancer Awareness Month Kicks-Off with White Cashmere Collection

Models Showcase Canadian designer couture made with Cashmere Bathroom Tissue. (Picture by Mahesh Abeyewardene)

Breast Cancer Awareness month kicked-off with a stunning fashion show at the Royal Ontario Museum (ROM) in Toronto. The show featured work by future fashion designers of Canada, tasked with designing couture made with Cashmere Bathroom Tissue.

More than 150 students from 11 design schools from across Canada took part in the design challenge and sixteen finalists have been selected to present their magnificent Cashmere Bathroom Tissue (BT) couture creations.

Limited-edition Cashmere

Sophie Gregoire Trudeau’s video message to guests attending the event was played ahead of the fashion event.


The White Cashmere Collection heralds the return of limited-edition Cashmere in support of breast cancer efforts. Twenty-five cents from the sale of every package goes directly to the Canadian Cancer Society and Canada’s fashion students not only get the chance to kick-start their design careers, but also to make a difference in the lives of Canadian women and their families affected by breast cancer.

Kwantlen Polytechnic University’s Chelsea Cox was named the winner of the 2017 Student Design Competition and a $4,000 bursary.